
I believe the strongest brands are built at the intersection of purpose and perception.
My work is rooted in helping brands articulate their true values and translate them into experiences that feel real, meaningful, and lasting.
Every project is approached with a deep understanding of what drives connection — blending insight, storytelling, and strategy to craft identities and content that aren’t just seen, but truly felt.
From the first impression to the lasting memory, the focus is always on creating genuine engagement, nurturing loyalty, and driving sustainable growth.

Helping brands create products and experiences that celebrate individuality and enhance self-worth from the inside out.

Fashion is not just about trends; it’s about crafting identities, building communities, and inspiring self-expression on a global stage.

A deep belief that brands can lead people toward not just aspirational lifestyles, but truly sustainable, joyful living.
I studied fashion and marketing at some of the most renowned institutions across India and the UK, building a strong foundation in the industry I love. But my real education came from experience — working my way from ground-level roles to management positions.
Through those years, I learned how to balance two worlds: the creative spirit that drives design and storytelling, and the data-driven strategies that make brands grow.

Bachelors in Fashion Design at National Institute of Fashion
Communications Designer at FableStreet, India
Masters in Marketing at Warwick Business School, UK
Landed a digital marketing internship
Promoted to Digital Marketing Coordinator
Progressed to Assistant Marketing Manager
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