About

Marketer by trade. Storyteller by instinct.

Five years turning Fashion and Lifestyle stories into customer relationships, and revenue.

My Story

Small team. Big brand. Full ownership.

New Era Cap gave me the opportunity to grow with the business: contributing across every stream of marketing, from campaign planning to channel management, and building a true 360° view of how a global brand sells.

It’s where I found my specialism: eCommerce and email.

Shreya Gulati in London, red top and trench coat by a marble column

Shreya, London.

What I Believe

Three rules I don’t break.

Brand and performance aren’t enemies

My best-converting campaign was also the most on-brand.

Clarity beats cleverness

Fewer reasons to leave without clicking wins every time.

Data decides, taste directs

Tests pick the winner. Instinct writes the contenders.

✦

The goal

Connect authentically. Drive retention. Fuel growth.

Toolkit

On the table.

Strategy

Growth & Retention

Lifecycle & CRM
Segmentation
Offer Architecture
Lead Generation

Creative

Direction & Content

Art Direction
Asset Briefing
Shoot Production
Copywriting

Digital

eCommerce & Web

Shopify
UX & CRO
SEO Copy
CMS Migration

Tools

Stack

Klaviyo
GA4
Hotjar
Figma
Asana
Photoshop
AI-Powered Marketing

What’s Next

Ambitious DTC brands, stories worth telling better, taken from moodboard to measurable revenue.

Contact

Sound like a fit? Say hello.

shreyagulati14@gmail.com LinkedIn