Let’s Build Together

Selected Work

100+ campaigns. Zero handed off.

Planned, produced, launched, reported. These are receipts, not projections.

Editorial tearsheets and campaign prints laid out on a marble table
01 · Email Marketing New Era Cap Black Friday email creative

New Era Cap · BFCM 2024

The inbox that out-earned a record year

Segmentation, A/B testing and a teaser-to-early-access funnel behind the brand’s biggest Black Friday.

+70%YoY revenue
+20%CTR
+40%Open rates
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02 · Website Management New Era Cap eCommerce site on laptop

New Era Cap · Web & eCommerce

Daily trading. Then a full replatform.

Homepage, PDPs and landing pages every week, plus the marketing seat on a legacy-to-Shopify migration.

−20%Cart abandonment
+15%Home → PDP CTR
+55%Mobile conversions
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03 · Creative Direction MLB London Games product photography

New Era Cap · MLB London Games & Halloween

Briefs, moodboards, shoot days, sell-outs

Art direction with photographers and stylists across two seasonal campaigns. Both over-delivered.

100%Sell-through
+30%Licence sales
+20%Halloween sales
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04 · Omnichannel Omnichannel campaign planning

New Era Cap · Integrated Campaigns

Digital, retail, social and PR, moving as one

Launches aligned across every touchpoint, from planning to post-campaign review.

Case Study on Request →

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