Let’s Build Together

Digital Design & Marketing

Brands don’t need more noise. They need a story worth buying.

100+ campaigns for New Era Cap. Email, web and creative that turn attention into revenue.

See the Work My Story
Shreya Gulati in a lilac blazer against a deep red backdrop
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Campaigns, end-to-end
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YoY BFCM email revenue
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Open-rate uplift
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Mobile conversion lift

What I Do

Full-funnel. First impression to repeat purchase.

01

Email & Retention

Flows, segmentation and sends that turn subscribers into repeat customers.

  • Klaviyo
  • Lifecycle Flows
  • A/B Testing
02

eCommerce & Web

Storefronts and landing pages built to be found, and to convert.

  • Shopify
  • SEO Copy
  • CRO
03

Creative Direction

From moodboard to shoot day, every asset earns its place.

  • Art Direction
  • Shoot Production
  • Asset Briefs
04

Omnichannel Campaigns

One story, told sharply across email, web, social, retail and PR.

  • Campaign Planning
  • Paid & Organic
  • Reporting

Selected Work

Campaigns with receipts.

All Work →
Email Marketing New Era Cap Black Friday email campaign creative

New Era Cap · BFCM 2024

Beat a record year. Then beat it by 70%.

One bold offer, a 7-day countdown, 4,000 new leads: the brand’s biggest email BFCM ever.

+70%Email revenue
+40%Open rates
4KNew leads
Read Case Study →
eCommerce New Era Cap eCommerce website redesign

New Era Cap · Web & eCommerce

A global storefront, rebuilt to convert

Marketing lead on a legacy-to-Shopify migration: fewer clicks, sharper stories, stronger numbers.

−20%Cart abandonment
+55%Mobile conversions
Read Case Study →
Creative Direction MLB London Games campaign visual concepts

New Era Cap · MLB London Games

Two collections. One budget. Sold out.

Creative direction that moved product: the premium range was gone in seven days.

100%Sell-through
+30%Licence sales
Read Case Study →
Moodboards and palettes spread across a designer’s desk

Strategy you can see. Numbers you can check.

Why Me

Taste gets attention. Strategy keeps it.

I own campaigns as a whole: brief, build, launch, report. No hand-offs, no gaps between the idea and the result.

Experience
5+ years · Fashion & Lifestyle eCommerce
Brand
New Era Cap · EMEA
Education
MSc, Warwick Business School
Stack
Klaviyo · Shopify · GA4 · Photoshop · AI-Powered Marketing
Know My Story →

How I Work

Strategy first. Craft always.

1

Listen & Dig

Audience data and competitor teardowns before any creative.

2

Shape the Story

One sharp concept. An offer that fits the brand.

3

Ship It

Briefed, built, QA’d, launched. Every channel, on time.

4

Compound

Test, report, learn. Every launch feeds the next.

Tablet reading “Good Things Are Coming” on a stack of fashion magazines

Contact

Good things start with hello.

shreyagulati14@gmail.com LinkedIn